I’m the Director of Graphic Design at NOCA Beverages, where for the past year I’ve been shaping and scaling the brand’s creative vision across packaging, marketing, experiential, and retail touchpoints. Since joining NOCA, my role has evolved from establishing foundational design systems to actively driving how the brand shows up in the world—from shelf to screen to real-life activations. At NOCA, I lead creative direction for a fast-growing, non-carbonated, alcohol-infused beverage brand that’s challenging traditional expectations of how people unwind and socialize. My work spans packaging design, brand systems, POS, large-format experiential builds, campaign creative, and cross-functional collaboration with marketing, sales, and outside production teams. A big focus of my role has been building structure and consistency as the brand scales—creating processes, visual guidelines, and systems that allow creativity to move fast without losing cohesion. Before NOCA, I spent 13 years at G FUEL, growing from a junior designer and sole creative into Director of Graphic Design. There, I led a multi-disciplinary design team responsible for high-impact work across packaging, print, web, and digital marketing. My projects ranged from billboards, truck wraps, and trade-show environments to product launches, social campaigns, and influencer collaborations. I also had the opportunity to partner with global entertainment brands including Disney, Universal Studios, Netflix, Sony, Capcom, Bandai Namco, and Marvel, as well as major creators such as PewDiePie, FaZe Clan, Roman Atwood, and more—experiences that sharpened my ability to balance brand integrity with bold, attention-grabbing design. At the core of everything I do is a belief that strong design isn’t just about looking good—it’s about clarity, storytelling, and connection. I’m deeply hands-on, highly collaborative, and always focused on building work that’s both creatively exciting and strategically sound. I thrive in fast-paced environments, love solving complex brand challenges, and am always looking for ways to push creative boundaries while keeping teams aligned and moving forward.